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What is NextRoll Inc. (formerly Adroll)

NextRoll (formerly AdRoll Group) is a marketing technology company that focuses on producing digital solutions for bold marketers and providing the tools in which these marketers rely on and use to propel their businesses forward.

There are more than 500 million identities and 1 billion devices in the NextRoll Platform Services, allowing for unified personal profiles based on first-, second- and third-party data to be created. Moreover, NextRoll's machine learning capabilities allow businesses to deliver marketing messages, activate tailored audiences, and track which activities have the biggest impact on their bottom lines. With a worldwide infrastructure covering 110 countries and managing up to five petabytes of stored data and 12 trillion real-time events processed daily, customers of NextRoll Platform Services can scale as needed.

Ten large customers use the NextRoll Platform Services, generating over $100,000 in revenue each month. The company also expects to see considerable growth in the near future. A joint venture between Rakuten and NextRoll Platform Services in the Japanese market has contributed significantly to the current momentum.

NextRoll’s IPO Stock Valuation

Since 2012, NextRoll has been profitable, and they plan to bring in AED 621m  by the year 2021. It means they expect record EBITDA of AED 2b in the eighth digits, up 400% from last year. Most TD Ameritrade customers would like to buy a few shares of NextRoll, but this is not possible at the moment. A private company like NextRoll does not have a public stock market listing, so investing in the company will not be possible with traditional financial instruments.

On top of that, NextRoll closed on a private secondary transaction for AED 394m. They raised AED 128m in Series C and went public at a post-money value of AED 2b, a 4.88x increase before securing aAED 246m Series D investment.

Peter Thiel's Founders Fund was the most noteworthy early stock buyer. Peter Thiel, the co-founder of PayPal and Palantir, made early investments in Facebook, LinkedIn, and Yelp.

NextRoll's Management

  • Robin Bordoli (Chief Executive Officer, President of RollWorks)
  • Peter Krivkovich (Chief Financial Officer)
  • Valentino Volonghi (Chief Technology Officer)
  • Roli Saxena (President of AdRoll)
  • Patrick Mee (EVP of Engineering)